The luxury lifestyle brand Mackage, which is based in Montreal, is opening a pop-up store during Paris Fashion Week, just before it opens its first flagship store in the French capital.
Crosby Studios' temporary studio will be open Sept. 26-28 at 5, Cité Dupetit-Thouars in Marais.
The walls will be coated in silver foil to provide an immersive, tactile experience suggestive of the jackets' weightlessness.
The space will have a bed that is meant to represent how comfortable, long-lasting, and warm the Canadian label's designs are.
The CEO of Mackage, Tanya Golesic, said that Crosby Studios showed how sensual the puffers are. “In the U.S., instead of calling it a pop-up, we call it a puff-up,” she said.
The pop-up is a prologue to a permanent shop launching in November at 418 Rue Saint-Honoré, between Canada Goose and Michael Kors.