73% of 2,000 US respondents surveyed say trendy foods should be healthier. 74% indicated they'd try a healthier food trend.
Food influencers should use social media to spread a trend. 37% said they find culinary trends on Facebook (67%), YouTube (62%), Instagram (58%) or TikTok (45%).
Friends and family are the most common source for learning about new cuisines and recipes outside of social media, culinary programmes, and segments.
TOP TRENDING FOOD>>>