The Beginner’s Guide to Ulta Beauty: Everything You Need to Know

New to the world of Ulta Beauty? The brand, which sells products from a range of niche beauty brands in its stores and online, can appear a little daunting. What’s the best way to shop there? Is it worth signing up for an Ulta Beauty insider membership? How do you use their rewards program? We answer all those questions and more below. We’ve got your back if you’re new to the world of Ulta Beauty. Read on for everything you need to know about this great retailer, from how to use their rewards program and insider membership, to the best ways to shop there.

What is Ulta Beauty?

What is Ulta Beauty
What is Ulta Beauty?

Ulta Beauty is a chain of retail stores selling products and services for beauty, hair and skincare. The company was founded in 1990, and as of 2019, has more than 1,200 stores across the United States. In addition to its retail stores, it also operates the Ulta website, which sells the same products and brands as its stores. The retailer stocks a wide range of products, including cosmetics, fragrances, hair care products, skincare products, and a wide selection of tools and brushes for applying your makeup.

How to Shop at Ulta

The first thing to do when you get to an Ulta Beauty store or visit their website is to create an account. This makes it much easier to shop with them in the future, as you can save your credit card details, track your orders, and view your order history. You can also use your account to sign up for the Ultamate Rewards program. When you shop in a store, the best advice for checking out quickly is to gather what you want to purchase, and then head to the checkout. You don’t have to browse around the store before you check out.

When shopping online, visit Ulta’s homepage, and then search for the products you want to buy. When you’ve found what you’re looking for, click ‘add to bag’ to put them in your virtual shopping cart. When you’ve finished shopping, you can proceed to the checkout.

Ulta Rewards Program

The Ulta Beauty Rewards Program is the retailer’s loyalty program. The program lets you earn points with each purchase, and redeem those points for rewards. There are a few ways to earn points. First, you get 10 points for every dollar you spend at Ulta. Second, you get points for referring a friend to the program. If a friend uses your referral link when they sign up for the Ulta Beauty Rewards program, you get 500 bonus points. Third, you get bonus points for certain holidays, special promotions, and on your birthday.

You can also earn points by connecting your Ulta Beauty Rewards card to the Ulta Beauty Insider program. As a member of the Insider program, you can earn points by reviewing products in their mobile app, through their product feedback form, and by taking surveys. As a member of the Insiders program, you also get more points for every dollar you spend at Ulta Beauty.

Ultamate Member Program

Ulta offers an Ultamate Rewards membership program for a $29 annual fee. With an Ultamate Rewards membership, you earn 50% more points on every purchase. You get double points during the first week of every month, and triple points between the first and third week of every quarter. If you’re a beauty junkie, we recommend you pay the $29 annual fee for this membership.

Tips for Shopping at Ulta

Follow these tips to get the most out of your time at Ulta Beauty. 

  • Sign up for the Ulta Beauty Insider program to get the most out of your rewards points. 
  • Take advantage of the occasional special offers, such as buy one get one free on certain products. 
  • Look out for special deals on products you use regularly. – Shop the sale section. You can find great deals on products that are almost as good as their full price products.
  • Stay Organized. Before you leave the house to shop at Ulta, make a list of the products you want to buy.

The Ulta Beauty Product Selection

When you’re shopping for beauty products, you want to know that you’re getting high-quality brands that are safe to use. Ulta’s selection of beauty products comes from a variety of different brands. Some of their most popular brands include: –

  • Mascara – If you’ve ever woken up with a spider leg stuck to your face, you know how important mascara is when it comes to your makeup routine. We’ve all been there, and mascara is one of the most critical products for keeping your makeup intact. Ulta carries a wide variety of mascara brands, including the top-selling ones. You’ll find great deals on the best mascara brands at Ulta, and you’ll also be able to find special edition collections that you can’t buy anywhere else. 
  • Skincare – Skincare is one of the most crucial elements in a beauty routine. If you have acne-prone skin, you know the importance of using a good acne cleanser to keep breakouts at bay. If you struggle with dark spots and uneven skin tone, you know the importance of using a good face serum to reduce hyperpigmentation and improve your overall complexion. At Ulta, you’ll find great deals on a variety of skincare products, including acne cleansers, face serums, moisturizers, and more.
  • Hair Products – Hair products are essential for styling and keeping your tresses healthy. Ulta carries a wide variety of shampoo brands, including the best shampoo brands. If you have colored hair, you know that it requires special treatment. At Ulta, you can find great deals on a variety of hair products, including shampoos and conditioners, hair serums, hair sprays, hair gels, and more.


Ulta Beauty is a great place to shop for cosmetics and skincare products. Whether you’re in need of makeup, or want to treat your hair, you’ll likely find something to meet your needs at this retailer. Its selection comes from a variety of different brands, and you can find great deals on these products during their frequent sales. Whether you’re shopping in store or online, be sure to follow these tips for shopping at Ulta Beauty.

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